Every organization faces a time when it must address its accountability to its primary mission and whether it is, indeed, providing purpose for its membership. There are many internal and external variables that initiate this process. Some of these variables include change of leadership, relationship with a management company, dwindling memberships, economic conditions or industry competition. There may even be a simple need to "step up" as an ambitious organization.

The strategic planning process should be challenging as well as affirming and uplifting. C&A can assist you in producing and conducting a comprehensive customized strategic planning program that defines the direction of your association.